One With The Lot Thanks

Grill’d engaged Deepend to bring some new life to their online presence with a new website and also a matching mobile site, which reflects the growing number of users accessing their site via mobile.

Deepend created a beautiful ‘hand-made’ site for Grill’d, which encompasses the aesthetic they promote through their restaurants. Through the use of imagery and utilising a less polished ‘hand-made’ look we have accomplished just that. This is also reflected in the m-site, which also draws on the ‘fly-out’ menu solution employed by Facebook to increase the amount of on-screen space available for the site’s menu and also to ensure the look and feel carry across both the website and the m-site. This also allows for better usability as the buttons are nice and big for touch screen purposes. 

The premise behind the strategy for Grill’d was to increase the visitors to the site and ultimately gain higher exposure through mobile devices. With over 100,000 visits to the site sincego-live the site has been a huge success for Grill’d and reaching their audience. One analytic that holds particular value for Grill’d is the flow of site traffic through to the store locations page. The store locations page has the highest volume of visits across the site. A metric that was extremely important to the on-going success of the site was mobile device usage, withover a third of site visits being made through a mobile device. In the case of Grill’d the bounce rate of the site has proven to be an important point that relates to the conversion of site visits to sales instore. Users of the mobile site find their nearest location and head straight to it, the current bounce rate of nearly 40% across web and mobile browsing is representative that people are visiting the site, finding the closest store and going there.